Our story
We help good design live longer.
“We believe sustainability is not a sacrifice. It is a way of living with greater intention.”
Nudge + Loop is a design and market extension for good products.
We discover thoughtful products, help them enter new markets, build community around them and extend their ecosystems through design, collaboration and reuse.
We started in Melbourne, where café culture, makers and design-minded people already treat good objects with care.
Design
Objects people want to keep.
Habit
Small changes that fit naturally into everyday life.
Circularity
Products, materials and behaviours designed to stay in the loop.